Top 10 differences between writers and copywriters.
by Philip Taffs: who is both
1. You get paid for writing ads. Unless you’re James Patterson. JK Rowling or Stephen King, you don’t get paid for writing a book until you finish it. (And then sell it.)
2 And you would get a lot more money for winning a Cannes Lion than you would for winning the Nobel Prize for literature.
3 An ad is one idea – or at least it should be. A book is a million ideas rolled into one.
4 In advertising, you need to first get it past your art director, then account service, then the client. With a book, you need to first get it past your agent, then a publisher, then the reader.
5 You can write a great headline in a millisecond. A great book takes a little longer. (‘Lord of the Rings’ took 19 years, for example. OK – that’s in three parts but still…)
6 With a book, you don’t get a brief. (Unless you’re writing a franchise and the publisher dictates what your next book should be.)
7 Great copywriters who went on to become successful novelists include Peter Carey, Salman Rushdie and F. Scott Fitzgerald. Successful novelists who went on to become successful copywriters include…
8 Copywriters get drunk at advertising festivals. Writers get drunk at writing festivals.
9 Writers read out their words to an audience. Copywriters read out their words to their art director, the wall or their cat.
10 Some writers write books on writing ads…and some copywriters write ads for selling books.
THE EVIL INSIDE: published by Quercus London and Hachette Australia.
A NEW MILLENNIUM. On 31 December 1999, Australian advertising creative Guy Russell arrives in New York along with his fragile wife and their young son. A painful tragedy has led them to swap Melbourne for Manhattan, and seek a fresh start. A NEW BEGINNING. With a new job secured at a thriving midtown agency, and temporary residence obtained in the Upper West Side's Olcott Hotel - a building with a morbid history of its own - Guy feels that now is the time to lay his troubles to rest. A NEW NIGHTMARE. Yet something won't let him. And as a sinister force from Guy's past begins to scratch its way back into his present, the behaviour of his son, Callum, also starts to become increasingly disturbing and chilling. As Guy begins to believe that Callum is being possessed by this dark force, others fear he is gradually dispossessing himself of his own sanity. And as Guy grapples with whether the evil tormenting him is in his surroundings, his son, or his own mind, he pushes himself ever closer to the edge.