Nov 19

Nov 19 Team Talk: Lucas and Jack are Trojan Ponies

A quick message from our future-selves to our now-selves, by Lucas and Jack.

To a couple of dashing young cutlets,

Sorry to keep this brief but time travelling DM’s have a character limit. Don’t even ask.

First and foremost, the lotto numbers this week will be 12 3 27 11 42 and 5. Gotcha! Not really. Money won’t bring you happiness, boys - but pushing the creative industry forward might, which is actually why we’ve pieced together this semblance of a pep talk for you today.

You dapper gents don’t know it yet but you're a couple of trojan ponies.

You’re on the inside. Someone figured you two could string some nice thoughts together and now you’re working in a creative agency, in a place where you have the power to bring about culture-changing ideas. Trust us, that’s exactly what the world needs. You think you know what unprecedented looks like, you just wait.

To give you the Thunberg spiel - governments are too slow to act. While people try, individual effort can only do so much. Brands however, are uniquely positioned. They’re able to incite change at speed, and the good ones can make a huge difference in moving the world forward. Brands hold the key to changing this world, so it’s the goal of people who work for them, like you two debonair gents, to guide their hand to the lock, quick sticks!

They don’t really tell you that in marketing school, do they? No ma’am.

So take this dystopian weather update we’ve given you, and pair it with your most basic moral driver - to do good. You’re at a virtuous point of history where things are getting fucked, but they’re not totally fucked yet and this is the time to strike. Tap into that tenacity for the next big idea and make the next one the biggest.

Very soon, every brand across every industry will be seeking solutions for surviving (as a business and as a human-race) because it turns out when people are dead, no one will buy their product.

So use those brains of yours, get other creative’s on your side, and start selling more than fried chicken.

Okay, not many characters left, um, what else is happening in the future? You know, same old. Rivers ads are still going, Nike is now ‘Just Do Do’ - they’re breaking into the younger generation who have a weird way of talking, but hell, it’s working for them. You guys have even started a bit of side-hustle with your subscription service for exclusively pastry-based content. OnlyFlans is moderately successful, but don’t quit your day job.