Gabberissue #5: Feedback

Feedback can crush a great idea. Now some of Australia’s top Creative Directors share their trade secrets on how to keep great work alive in the wake of client feedback.

Gift of the Gabberer:
Dee Madigan

Dee Madigan is co-founder and ECD at Campaign Edge where she wrangles state and federal election campaigns for the ALP. She’s also on your TV as a regular on Gruen, The Drum and Sky News. Dee talks about her career, and what feedback looks like when you’re selling politicians instead of brands.

The Sound of Feedback

Ellie Dunn, writer, drummer and rocker, compares client feedback to live audience feedback. You’ll never guess which one hits the high notes. Photo credit: Tracey Lee Hayes

Wheel of Feedback

Holly Burgess and Lucy Logan are a creative team at Leo Burnett, Melbourne. Take a spin of their wheel of feedback for an insight into the emotional rollercoaster of creative reviews and client feedback.

Beware the Feedback Loop

When feedback is not specific, it can be left wide open to interpretation - as JWT Melbourne Senior Creative, Nick Sellars, illustrates with this animated exploration via Google Translate.


Sadvertising is a short fiction series by writer, Ennis Cehic which explores the existential dramas of working in the creative industry. Formerly, Ennis worked as a copywriter at CHE Proximity.

Team Talk

Honesty is the best policy for feedback within a creative team, according to Leo Burnett Melbourne CD’s, Jess Lilley and Jim Walsh.

Gabberissue #4:

Compete to get a job. Compete to win a client. Compete to get work made, compete to win awards and compete against competitors who may well be sociopaths, as Jess Lilley, CD at Leo Burnett Melbourne, reveals.

You might be a star...

Nadia Ahmad is an art director at BMF and the creator of Handvas, the handy way to display your prints (Awesome. Google. Buy.). She’s here to give us a reality check.

A force to be reckoned with:
Fiona McGee

As a director with Goodoil, FIona McGee constantly competes for jobs, and more often than not comes up trumps. She talks to us about how she got her foot through a very competitive door, and how important it is to feel supported in a competitive environment.