How would you sell yourself in a logo?
Claudia Sarosiek is a copywriter at Cummins&Partners. She chose to not partake in this task herself as she thought it was far too difficult.
I asked 5 creatives to show me how they’d sell themselves in a logo.
Logos are peak self-promotion. In just a few pixels, brands have to convey their entire ethos and personality. It’s a daunting task, one that I decided to impart onto five creatives across various disciples. What niche would they focus on? What would their tagline be? What colours best define their personalities? Scroll down and see for yourself.
Tiger Hongmung, Designer
“Think as the box”
The ethos of my approach to creative work and life centres around new experiences and the acquisition of new insights and perspectives. The usual metaphor for creative thinking is to 'think outside the box,' but for me, that's never been my approach. I would rather fill my box with contextual experiences, insights and perspectives and find my solution there. Through my logo, I wanted to demonstrate how I expand my ‘box’ and fill every inch of it with new stimuli and find the solution there, letting me think as the box.
“Almost how you imagined”
When I was a little kid, it was my dream to become an animator – something that, to me at that age, meant to lead a life of creativity. Though I didn't end up at Pixar, I've stayed true to my childhood ambition of leading a creative life, and so this logo is a kind of 'thank you' to my ambitious younger self.
Claire Norris, Textile Designer
“I wear the narrative I weave”
As the sole print and textile designer for Sportsgirl, I’m responsible for designing unique and original artwork across various textiles. My logo represents the exciting process that begins with hand drawn motifs, evolving into fabric worn by everyday women.
Melany Ang, Art Director
“Zesty. Punchy. Bold.”
My logo consists of my face – a personal motif I've developed over the years – as well as my website: melany.world. I'm selling myself as a lip balm brand because I'm reliable, reasonably priced and can guarantee results.
Julia McCann, Landscape Architect
“Symbiosis is survival”
As a landscape architect, I work in spatial design. This field, to me, is about symbiosis: promoting fair and resilient intersections between anthropology and ecology. As the humble poster child of symbiotic relationships, the lichen embodies my ambitions and tenacity towards achieving futures based on mutualism and commensalism.
