Charlotte Cramer is a strategist and author of The Purpose Myth: Change the world, not your job. Here she comes to the conclusion that our desire to find life’s purpose is the purpose of life itself.

Natalie Warther, Senior Writer at 72andSunny, seeks new purpose from poetry using a technique called erasure.

Guilt is a very powerful emotion and we all feel it in different and personal ways. But how much of an issue is it in our industry?

Jim Ritchie is the founder of Brand, Creative and Design Company, US+US. He talks about his relationship with guilt before and after starting his own business.

Rob Beamish is a creative director with unique experience in social and behavioural change communications. He reminds us that our skills can be used for social and environmental good.

Former shopaholic Emma Edwards, creator of @the.brokegeneration, speaks about the guilt associated with earning money by educating people on how to be better with money.

Lydia Burrows writes about creative guilt, advice she's received in the past and how she has learnt to be kinder to herself when dealing with this aversive emotion.

Max Bentsson talks about where guilt comes from and why it exists in all of us.

Elsa Caruso shares her thoughts on taking time off when you need it and learning to be selfish.

Alyana Kunitake reminds us of the importance of easing guilt by embracing our guilty pleasures – whatever they may be.

Multiple hat wearing creative/writer/activist/mama Mareka Staken reflects on the guilt associated with her greatest ever creative products – her children.

Motion designer, Jerry Scott, shows us how the guilt of one job can become a moment of creative reflection in another.

Creative team Ben and Michelle have written apology letters to each other to alleviate some of their guilt.

Think of this edition like a mental and physical health tool box full of tips and tricks creative minds can draw when this year inevitably gets nuts.

Cassie Roma is a force of kindness, compassion and empathy set on changing the way we do business.

ECD at Colenso BBDO, Maria Devereux switches off by getting her stitching on. Find your own meditative practice with the help of her Craftivism packs.

What happens to mind control when there are two minds in the mix? Nick and Liz, Creative Partners at Pitch Black, give us an insight into how it’s done.

Turns out resilience has been a part of Jamie Lawrence’s tool kit from the very beginning.

Don’t let wellbeing and balance just be buzzwords again this year.

Managing your own mental health is hard. So, needless to say, it can be even harder managing the mental health of the creatives you manage. Thankfully, Tim Huse, ECD of True, shares his tried and tested tips.