Where Inspiration Strikes
By Molly Robertson & Sarah Skotnicki, creative team at Hardhat.
Inspiration is like a car. If you’re not concentrating, it’ll hit you.
It’s a cruel fact of life that inspiration strikes when you least expect it. But for us, it’s not about ‘when’. It’s about ‘where’.
A simple coffee-run across Greville Street is a great place to start. Our best ideas don’t actually come from us. They come from those little brown beans that make our brains go WOO.
Next, head to Woolies and seize the self-serve checkout. Scanning shallots as ordinary onions is much like the rush of a good idea. Will it work? Who knows. Will I embarrass myself? Time will tell.
We’re no strangers to thinking on our feet. Whether we’re catching trains of thought, or dodging our desks at the dog park.
