Mapping the Pitch Journey

Creative agencies often develop Customer Journeys to map a customer’s emotional voyage on the way to making decisions about soap, insurance or protein-rich-dairy-snacks-in-the-car-on-the-go. 

But what if agencies pointed this powerful tool at themselves during the pitch process?

Based on a range of anecdotal data collected from peers, Alex Forrester, Senior Strategist at The Lab Melbourne has attempted to pull together a pitch journey for a less-than-earnest agency.  And while he’s never experienced any of these shortcomings himself, he’s heard these things can happen from time to time…